INTEGRATED AND COMPREHENSIVE ADVERTISING CAMPAIGN

专利名称：INTEGRATED AND COMPREHENSIVE

ADVERTISING CAMPAIGN REMAP

发明人：Stuart Ogawa申请号：US13220474申请日：20110829

公开号：US20130054349A1公开日：20130228

专利附图：

摘要：Techniques are provided for integrated and comprehensive advertisingcampaign management and optimization. Techniques are provided in which advertisers,including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently

and optimally define, manage and implement advertising budgets and campaigns, fromhigh to granular levels, across a variety of online and offline channels. Techniques areprovided in which, during implementation of a campaign, a set of recommended campaignresource allocation modifications are determined and provided and in which theadvertiser can choose to implement some or all of the set of modifications, ormodifications may be automatically implemented.

申请人：Stuart Ogawa

地址：Los Gatos CA US

国籍：US

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