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工商企业管理系课程 (

来源：六九路网

工商管理系课程介绍（中英对照）

Main Contents: By the main line of basic function of management, this course explains

the basic theory, knowledge and skills and techniques of management, and combines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the basic theory and technique of management; know the history of the development of theories and ideas of management; master the basic function of management such as plan, organization, lead, control, etc, as well as their correlations; grasp the analytic skills of management environment and method; know how to set up the management goal; grasp the basic knowledge of human resource in recruitment and training; grasp the theory of inspiration and the method of innovation.

Course Book: Zhou SanDuo, Chen ChuanMing, Lu MingHong (Ed.) Management (4th

edition), Fudan University Press, 2004.6

Reference Book: Stephen P. Robbins, Management (8th edition), Tsinghua University

Press, 2005.

序号：2

课程编码：13002030、13002020 课程名称：投资经济学

Investment Economics 学分：3 周学时：3

开课系部：工商管理系

预修课程：微观经济学、宏观经济学修读对象：本科生

课程简介：该课程内容主要包括：投资的涵义、特点和作用；以及投资经济学研究的对象、

目的和方法；投资结构、规模和运行过程；投资与经济增长之间的关系；投资效益分析；投资调控与投资体制。

拟用教材：《投资经济学》，罗乐勤主编，科学出版社2003年版。参考教材：《投资经济学》，邓向荣主编，天津大学出版社2001年版。

Course Code: 13002030、13002020 Course Title: Investment Economics

Department: Department of Business Administration Credit: 3

Periods per week: 3

Preparatory Course: Microeconomics, Macroeconomics Students: Undergraduates

Main contents: This course lays emphasis upon the essential contents of the

connotation, characteristics and function of investment, the object, purpose and method of investment economics, the construction, scale and the cycle procedure of investment, the relationship between investment and economic growth, investment performance analyzing; the regulation and control engineering of investment, as well as the investment system.

Course Book: Luo LeQin (ed.), Investment Economics, Science Press, 2003

Reference Book: Deng XiangRong (ed.), Investment Economics, Tianjin University

Press, 2001

序号：3

课程编码：13003030 课程名称：项目管理

Project Management 学分：3 周学时：3

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：项目管理作为一种特定的管理方法最早出现于美国，该课程的主要内容包括：项

目管理的基本概念，项目组织，项目经理，项目目标与项目范围管理，项目计划，项目的估算及预算，项目的进度计划，项目的资源管理，项目的跟踪与控制，项目风险管理，项目审查，项目沟通与冲突管理，项目采购与分包，项目的终止，计算机辅助项目管理软件的介绍与使用等内容，通过学习使得学生了解和掌握项目全过程管理的方法与技能。

拟用教材：《项目管理》，毕星、崔丽，复旦大学出版社2001年版。参考教材：《工程项目管理学》，梁世连主编，东北财经大学出版社2001年版。

Course Code: 13003030

Course Title: Project Management

Department: Department of Business Administration Credit: 3

Periods per week: 3

Preparatory Course: None Students: Undergraduates

Main contents: Project management, used as a kind of particular managerial method,

appeared first in the United States. This course mainly included: Basic concept of project manage, project organizing, project manager, the project target and scope management, project planning, project estimation and budgeting, the progress of project planning, project resources management, project trailing and control, project risk management, project auditing, project communication and conflict management, project purchase and distribution, project terminating, CAD of project management introduction and application, etc. Through studying, students can understand the project manage skills and technology about the whole process management.

Course Book: Bi Xing (ed.), Project Management, Fudan University Press, 2001

Reference Book: Liang ShiLian (ed.), Engineering Project Management, Dongbei

University of Finance & Economics Press, 2001

序号：4

课程编码：13004020 课程名称：运营管理

Operation Management 学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：主要内容：本课程介绍制造业与服务业的生产与运作管理，包括整个加工装配式

生产和流程式生产的管理，即物资资料的生产管理以及劳务的运作管理；主要内容包括生产与运作管理的基本概念，生产运作战略，需求预测；生产运作系统的设计，包括产品设计、工艺设计、技术选择，生产服务设施的选址、布置，工作设计与工作测量；生产运作系统的运行，包括生产计划、库存控制、物资需求计

划、制造资源计划与控制、服务业作业计划、物资管理、项目计划管理；生产运作系统的维护与改进，包括维护管理与可靠性、全面质量管理、准时生产制、其他生产方式。

拟用教材：《生产运作管理》，陈荣秋、马士华主编，高等教育出版社2003年版。参考教材：《运营管理》，陈福军编著，东北财经大学出版社2002年版。

Course Code: 13004020

Course Title: Operation Management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None Students: Undergraduates

Main contents: This course introduces the productions and operations management in

manufacturing and service industry, including the whole management for assemble type and processing type, that is, the productive control of the material requirement and the labor’s operations management; The main contents include: the basic concepts of productions and operations management, operation strategy, demands forecasting; Production system design which includes the product design, technological design, technique selection, production service facilities selection and arrangement, layout, job design and measurement, production system operating, include production plan, inventory management, material requirement planning, manufacturing resource planning and control, services planning, supplies management, project planning management, production system maintenance and improvement, include the maintenance and reliability confirmation, total quality management, just-in-time, and other productive model.

Course Book: Chen Rongqiu & Ma Shihua (ed.), Operation Management, Higher

Education Press, 2003

Reference Book: Chen FuJun (ed.), Operation management, Dongbei University of

Finance & Economics Press, 2002

序号：5

课程编码：13005030 课程名称：建筑工程概论

Introduction to Construction Engineering 学分：3 周学时：3

开课系部：工商管理系预修课程：无

修读对象：本科生课程简介：《建筑工程概论》课程包括建设工程基本知识和识图二大内容，通过本课程的学

习，学生可以了解有关建设工程的基本概念，熟悉民用和工业建筑的构造、作用和分类，了解建筑工程制图的基本理论与方法，并在此基础上进一步学会正确阅读工程图纸的方法，提高识图能力，为学习专业课《建设工程概预算》以及其他相关专业课打好基础。

拟用教材：《建筑工程概论》，罗福周主编，中国建材工业出版社2002年版。参考教材：《土木建筑工程概论》，刘光忱、刘志杰编著，大连理工大学出版社1999年版。

Course Code: 13005030

Course Title: Introduction to Construction Engineering Department: Department of Business Administration Credit: 3

Periods per week: 3

开课系部：工商管理系预修课程：建筑工程概论修读对象：本科生课程简介：该课程是建筑工程管理专业的专业课，属于管理工程的范畴，通过本课程的学习，

可了解建设工程造价在基本建设中的作用以及建筑工程各种定额的编制和使用，并在此基础上进一步了解工程造价的构成、工程量清单计价的计算方法，掌握编制和审查建设工程造价的基本技能，为学生毕业之后在基建单位、施工企业、设计部门、建设银行、审计部门从事概算、预算、决算以及工程造价审计工作打下基础。

拟用教材：《建设工程与造价》，黄汉江主编，立信会计出版社2003年版。参考教材：《工程造价》，许焕兴编著，东北财经大学出版社2003年版。

Course Code: 13006040

Course Title: Cost of Construction Engineering

Department: Department of Business Administration Credit: 4

Periods per week: 4

Preparatory Course: Introduction to Construction Engineering Students: Undergraduates

Main contents: This course is one of the professional courses in construction

engineering management, also belongs to manage engineering category. Through the learning, students will understand the function of engineering build cost and various budget settling and application on construction engineering, and further understand the components of engineering build cost, the methods of engineering scale list pricing calculating. It will prepare the students for going for the jobs of budgetary estimates, budgets, final accounting of the construction cost in capital investment units, design department, bank, and audit corporation.

Course Book: Huang HanJiang (ed.), Cost of Construction Engineering, Lixin

Accounting Press, 2003

Reference Book: Xu HuanXin (ed.), Cost of Engineering, Dongbei University of Finance

& Economics Press, 1999

序号：7

课程编码：13007020 课程名称：工程造价管理

Project cost management 学分：2 周学时：2

开课系部：工商管理系预修课程：建设工程造价修读对象：本科生

课程简介：本课程是投资造价方向的专业课程之一，内容分为三大部分。第一部分为造价管

理概论，概要介绍工程造价和工程造价管理的基本理论问题。第二部分为工程造价管理的宏观管理，介绍工程造价管理的机构、体制和宏观调控的手段。第三部分为工程造价的微观管理，介绍工程项目建设过程中的全面造价管理的控制技术和方法。

拟用教材：《工程造价管理基础理论与相关法规》（注册造价工程师考试辅导教材），中国计

划出版社2004年版。

参考教材：《建设工程与造价》，黄汉江主编，立信会计出版社2003年版。

Course Code: 13007020

Course Title: Project cost management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Cost of Construction Engineering Students: Undergraduates

Main contents: This course is a professional course about project cost. The content of

this course is mainly includes three parts. The first part is the general introduction of the basic theory. The second part is about the macro management, mainly introducing the organization, mechanism and the means of macro adjustment and control of project cost management. And the third part is about micro management, mainly introducing the control technique and method of total cost management.

Course Book: Editing Group (ed.), Fundamental Theory and Law for Construction Cost

Management, China Planning Press, 2004.

Reference Book: Huang HanJiang (ed.), Cost of Construction Engineering, Lixin

Accounting Press, 2003

序号：8

课程编码：13008020

课程名称：房地产开发经营与管理

Operation & Management of Real Estate Development 学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：本科生课程简介：本课程系统论述房地产企业经营管理的理论和方法，阐述房地产综合开发的意义，

房地产项目的规划设计，房地产需求和价格预测，房地产开发项目的可行性研究、投资经济效益的分析，开发项目资金的筹集，开发项目勘察设计和计划，以及房地产企业的财务成本管理等方面的相关知识。通过学习，学生应了解与掌握房地产开发经营与管理的基本知识和技能，为毕业后从事房地产经营管理等相关领域的工作打下基础。

拟用教材：《房地产开发与经营》，吕萍，中国人民大学出版社2001年版。参考教材：《房地产市场分析》，Adrienne Schmitz, Deborah L. Brett, 中信出版社2003年

版；《房地产开发：原理与程序》，迈克·E·米勒斯、盖尔·贝伦斯、马克·A·韦斯，中信出版社2003年版。

Course Code: 13008020

Course Title: Operation & Management of Real Estate Development Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None Students: Undergraduates

Main contents: This course explains the theories and methods of operation &

management of real estate development, the meanings of the synthetic development of real estate, the programming and design of real estate item, prediction on the supply and demand and price of the real estate, the feasibility research of the real estate developing item, the analysis about the investment performance, the developing item funds raising, the project investigate, design and planning, as well as the finance cost management of real estate business enterprise, etc. After learning this course, students

should know and grasp the knowledge and techniques to make preparation for the future working in the real estate field.

Course Book: Lv Ping (ed.), Operation & Management of Real Estate Development,

China Renmin University Press, 2001

Reference Book: Adrienne Schmitz, Deborah L. Brett (ed.), Real Estate Marketing

Analysis. Citic Press, 2003; Mike E. Miles, Gayle Berens, Marc A. Weiss, Real Estate Development: Principles and Process, Citic Press, 2003

序号：9

课程编码：13009020

课程名称：房地产投资决策分析

Investment Analysis For Real Estate Decisions 学分：2 周学时：2

开课系部：工商管理系

预修课程：房地产开发经营与管理修读对象：本科生

课程简介：本课程的主要内容包括：房地产投资决策分析中的基本问题，房地产投资环境分

析，房地产市场的研究，房地产项目的现金流量预测，房地产税收问题，投资绩效测量，房地产投资风险问题，房地产项目的投资分析过程，房地产证券等内容。

拟用教材：《房地产投资分析》，刘正山编著，东北财经大学出版社2001年版。参考教材：《房地产投资决策分析》，盖伦•E.•格里尔、迈克尔•D.•法雷尔著，上海人民出版

社1999年版。

Course Code: 13009020

Course Title: Investment Analysis For Real Estate Decisions Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Operation & Management of Real Estate Development Students: Undergraduates

Main contents: This course mainly covers that the basic issues on real estate

investment decision and analysis, the analysis of the real estate investment environment, the research of the real estate market, the forecast of cash flow of the real estate project, the taxation of real estate, the measurement of the investment performance, the risk of real estate investment, the process of the real estate investment project analysis, the security of real estate, etc.

Course Book: Liu ZhengShan (ed.), Investment Analysis For Real Estate, DongBei

University of Finance & Economics Press, 2001

Reference Book: Galen E. Grail & Marc D. Faril, Investment Analysis For Real Estate

Decisions, Shanghai People’s Publishing House, 1999

序号：10

课程编码：13001030

课程名称：管理学（双语）

Management (Bilingual) 学分：3 周学时：3

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：本课程以管理学的基本职能为主线，阐明管理的基本理论、基本知识及管理的

基本技巧与技术，并结合案例分析管理中的实际问题，提高学生分析和解决问题的能力。通过本课程的学习，学生应熟练掌握管理学的基本理论与基本方法，掌握管理理论与管理思想的发展历史；熟练掌握计划、组织、领导、控制等职能的相关理论、相互关系；熟练掌握管理环境及分析方法；了解管理目标的设置；掌握人员配备与培训的基础知识，掌握激励的相关理论；了解创新的基本方法。学生在掌握上述管理学知识的同时，还应从英文原著的角度去理解管理学相关专业术语与理论。

拟用教材：《管理学》（第八版），斯蒂芬·P.罗宾斯（Stephen P. Robbins）著，清华大学

出版社2005年版。

参考教材：《管理学——原理与方法》（第四版），周三多、陈传明、鲁明泓编著：复旦大学

出版社，2004年6月第四版。

Course Code: 13001030

Course Title: Management (Bilingual)

Department: Department of Business Administration Credit: 3

Periods per week: 3

Preparatory Course: None Students: Undergraduates

Main Contents: By the main line of basic function of management, this course explains

the basic theory, knowledge and skills and techniques of management, and combined with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the basic theory and technique of management; know the history of the development of theories and ideas of management; master the basic function of management such as plan, organization, lead, control, etc, as well as their correlations; grasp the analytic skills of management environment and method; know how to set up the management goal; grasp the basic knowledge of human resource in recruitment and training; grasp the theory of inspiration and the method of innovation. Besides grasping the above-mentioned knowledge, students still need to understand the terms and theories of management in the original text.

Course Book: Stephen P. Robbins, Management (8th edition), Tsinghua University Press,

2005.

Reference Book: Zhou SanDuo, Chen ChuanMing, Lu MingHong (Ed.), Management

(4th edition), Fudan University Press, 2004.6

序号：11

课程编码：13011020

课程名称：投资评估基础（双语）

Fundamentals of Investment Appraisal (Bilingual) 学分：2 周学时：2

开课系部：工商管理系

预修课程：微观经济学、投资学修读对象：本科生

课程简介：本课程介绍有关投资决策的基本理论、方法与实务，主要内容包括战略计划的制

定以及金融的功能，投资评估的传统方法，单期投资消费决策模型的分析与评价，现金流折现方法，净现值和内部收益率的发展，项目评估的现金流，不完全的资本市场，风险的评估技术及方法，以及海外资本投资。

拟用教材：《投资评估基础》，Steve Lumby，Chris Jones，北京大学出版社2003年版。参考教材：《投资学基础》（第三版），戈登·J.· 亚历山大，威廉·F.· 夏普，杰弗里·V.·贝

利，电子工业出版社2003年版。

Course Code: 13011020

Course Title: Fundamentals of Investment Appraisal (bilingual) Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Microeconomics, Investment Students: Undergraduates

Main contents: This curse introduces the basic theory, method and practice of

investment decision making. The main content of this course includes strategic planning and finance function, traditional methods of investment appraisal, the sing-period investment consumption decision method model, the discounted cash flow approach, net present value and internal rate of return developed, project appraisal cash flows, cash market imperfections, traditional and technological approaches to risk, and overseas capital investment, etc.

Course Book: Steve Lumby, Chris Jones, Fundamentals of Investment Appraisal,

Beijing University Press, 2003

Reference Book: Garden Alexander et al., Investment (3rd edition), Publishing House of

Electronics Industry, 2003

序号：12

课程编码：13012030、13012020 课程名称：市场营销学 Marketing 学分：2 周学时：2

开课系部：工商管理系预修课程：微观经济学修读对象：本科生

课程简介：本课程阐明市场营销学的基本理论、基本知识及市场营销的基本技巧与技术，并

结合案例分析市场营销中的实际问题，以提高学生分析和解决问题的能力。通过学习本课程，学生应掌握以下内容：市场营销的基本观念，市场营销的管理，市场营销环境的分析，市场的调研与市场预测，消费者的购买行为，市场竞争者以及其竞争策略，目标市场的营销，产品分析以及产品策略，企业的定价方法以及价格策略的选择，产品的营销渠道及其选择与管理，企业产品的促销手段以及促销策略的选择，企业的形象的策划与企业危机的处理。

拟用教材：《市场营销学》，张晓堂，中国人民大学出版社2003年版。参考教材：《市场营销》，菲利普·科特勒、加里·阿姆斯特朗著，华夏出版社2003年版。

Course Code: 13012030、13012020 Course Title: Marketing

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None Students: Undergraduates

Main contents: This course explains the basic theory, knowledge and skills and

marketing in a target market, product analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crisis when company encountered, etc.

Course Book: Zhang XiaoTang, Marketing, China Renmin University Press, 2003 Reference Book: Philip Kotler et al. Marketing, Huaxia Publishing House. 2003

序号：13

课程编码：13013030

课程名称：市场营销学（双语） Marketing (Bilingual）学分：3 周学时：3

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：本课程阐明市场营销学的基本理论、基本知识及市场营销的基本技巧与技术，并

拟用教材：《市场营销》，菲利普·科特勒、加里·阿姆斯特朗著，华夏出版社2003年版。参考教材：《市场营销学》，张晓堂，中国人民大学出版社2003年版。

Course Code: 13013030

Course Title: Marketing (bilingual)

Department: Department of Business Administration Credit: 3

Periods per week: 3

Preparatory Course: None Students: Undergraduates

Main contents: This course explains the basic theory, knowledge and skills and

techniques of marketing, and combines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behavior, competitors and competition strategies, marketing in a target market, product analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it’s selection and management, the promotion of product and the selection of promotion strategies, corporation identity design and treatment with the crisis when company encountered, etc. Besides grasp the above-mentioned knowledge, students still need to understand the terms and theories of marketing in the original text.

Course Book: Philip Kotler et al. Marketing, Huaxia Publishing House, 2003

Reference Book: Zhang XiaoTang, Marketing, China Renmin University Press, 2003

序号：14

课程编码：13014020

课程名称：国际市场营销

International Marketing 学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：本课程以现代世界经济发展为背景，以国际市场为导向，对国际营销的理论与

实践问题进行系统、深入的阐述。其主要内容包括：国际营销学的理念及其演化历程，国际营销环境分析，国际营销战略，国际营销组合策略，国际营销的组织和控制。通过学习本课程，学生应掌握国际市场营销的基本概念和理论，了解并掌握一定的国际市场营销方法和技巧。

拟用教材：《国际市场营销学》，寇小萱，首都经济贸易大学出版社2005年版。参考教材：《国际市场营销学》，Roger Bennett, Jim Blythe著，高等教育出版社出版2003

年版。

Course Code: 13014020

Course Title: International Marketing (Bilingual)

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None Students: Undergraduates

Main contents: Based on the current world economic development and oriented by

international market, this course introduces the basic theory and explores the problems of international marketing. The main content in this course includes five parts, that is 1) introduction of the international marketing; 2) analysis of international marketing environment; 3) international marketing strategy; 4) international marketing combinatorial strategy; and 5) international marketing organizing and controlling. Through learning this course, students should grasp the concepts and theories of international marketing, and know some of the methods and skills of international marketing.

Course Book: Kou XiaoXuan, International Marketing, Capital University of Economics &

Business Press, 2005

Reference Book: Roger Bennett, Jim Blythe, International Marketing, Higher Education

Press, 2003

序号：15

课程编码：13015030

课程名称：国际市场营销（双语）

International Marketing (Bilingual）学分：3 周学时：3

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：本课程以现代世界经济发展为背景，以国际市场为导向，对国际营销的理论与

实践问题进行系统、深入的阐述。其主要内容包括：国际营销学的理念及其演化历程，国际营销环境分析，国际营销战略，国际营销组合策略，国际营销的组织和控制。通过学习本课程，学生应掌握国际市场营销的基本概念和理论，了解并掌握一定的国际市场营销方法和技巧。学生在掌握上述管理学知识的同时，还应从英文原著的角度去理解管理学相关专业术语与理论。

拟用教材：《国际营销》（英文影印版第12版），（美）菲利普.R.凯特奥拉（Philip R. Cateora）

等著，中国人民大学出版社2005年版。

参考教材：《国际市场营销学》，寇小萱，首都经济贸易大学出版社2005年版。

Course Code: 13015030

Course Title: International Marketing (Bilingual)

Department: Department of Business Administration Credit: 3

Periods per week: 3

Preparatory Course: None Students: Undergraduates

Main contents: Based on the current world economic development and oriented by

Course Book: Philip R. Cateora, International Marketing（12 edition）, China Renmin

University Press, 2005

Reference Book: Kou XiaoXuan, International Marketing, Capital University of

Economics & Business Press, 2005

序号：16

课程编码：13016020 课程名称：国际投资学

International Investment 学分：2 周学时：2

开课系部：工商管理系预修课程：投资经济学修读对象：本科生

课程简介：本课程主要介绍国际投资的基本概念，国际直接投资的产生和发展，投资环境

分析以及国际直接投资的参与方式，海外投资的资金来源和资金成本的计算，国际直接投资的项目评估以及组织控制和产品控制，政府对国际直接投资的政策和管理。此外，还包括国际间接投资的基本内容，间接投资的投资工具及证券投资组合，发达国家对证券市场的管理等。

拟用教材：《国际投资》，文显武，武汉大学出版社2003年版。参考教材：《中级国际投资学》，杨大楷、刘庆生、刘伟编著，上海财经大学出版社2002年

版。

Course Code: 13016020

Course Title: International Investment

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Investment Economics Students: Undergraduates

Main Contents: The curriculum includes the basic concepts about international

investment, the emergence and development of FDI, the analysis of

investment environment and the manners of FDI participating, the outsourcing and the calculation of the cost of FI, the evaluation and organization control and production control of FDI project, the polices and management on FDI by the government. The course also includes the basis of international indirect investment, investment instruments and investment combination of securities of international indirect investment, and the management on securities market by the developed countries.

Course Book: Wen XianWu, International Investment, Wuhan University Press, 2003 Reference Book: Yang DaKai, Liu QingSheng, Liu Wei, Secondary International

Investment, Shanghai University of Finance & Economics Press, 2002

序号：17

课程编码：13017020 课程名称：国际项目融资

International Project Financing 学分：2 周学时：2

开课系部：工商管理系

预修课程：国际投资学、投资学修读对象：本科生

课程简介：本课程介绍项目融资的运作与程序，包括项目融资的结构，融资安排以及项目评

估，项目融资的风险和保险，担保以及合同协议与特许权，环境保护，BOT项目投资及运作，国际项目融资在中国的实践等内容。通过学习，学生应了解并掌握国际项目融资的相关知识与方法。

拟用教材：《国际项目融资》，孙黎等主编，北京大学出版社2003年版。参考教材：《国际金融管理的理论和实践》（英文版），克里科著，北京大学出版社2002版。

Course Code: 13017020

Course Title: International Project Financing

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: International Investment, Investment Students: Undergraduates

Main Contents: The curriculum introduce the operations and procedures of project

financing, including the structure of project financing, the financing planning and the evaluation of project, the risk and insurance of project financing, sponsion, contract and franchise, environment protection, the investment and operation of BOT project, the practice of international projects finance in China, etc. After learning this curse, students should know and grasp the knowledge and method of international project financing.

Course Book: Sun Li, International Project Financing, Beijing University Press, 2003 Reference Book: Reid W. Click, Joshua D. Coval, The theory and practice of

international financial management, Beijing University Press, 2002

序号：18

课程编码：13018020

课程名称：项目决策分析与评价

Project decision analysis and evaluation 学分：2 周学时：2

开课系部：工商管理系预修课程：投资经济学

修读对象：本科生

课程简介：本课程主要内容包括：项目决策分析与评价的目的与基本内容，如何进行市场调

查与预测、制定企业的投资发展战略，如何进行资源优化配置、建设方案设计，如何进行投资估算和研究融资方案，如何对工程项目方案进行财务评价、国民经济评价、社会评价和环境影响评价以及不确定性分析和风险分析。通过本课程的学习，可以了解、熟悉和掌握项目决策分析和评价的概念、基本原则、基本内容、基本要求和工作程序，掌握项目决策分析和评价中市场分析预测、方案设计、投资估算、项目融资、财务评价、国民经济评价和风险分析各环节的内容、方法、步骤、作用及特点。

拟用教材：《项目决策分析与评价》，本书编写委员会编，中国计划出版社2003年版。参考教材：《投资项目可行性研究指南》，《投资项目可行性研究指南》编写组，中国电力出

版社2003年版

Course Code: 13018020

Course Title: Project decision analysis and evaluation Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Investment Economics Students: Undergraduates

Main contents: The content in this course mainly includes the purpose and basic

contents of the project decision analysis and evaluation; how to do the market research and prediction, and establish the company investment and development strategy; how to do maximum configuration of the resources and the project designing; how to do the investment estimation and financing project research; how to do finance evaluation, national economics evaluation, the social and environment evaluation, risk and uncertainty analysis of a project. After learning this curse, students should grasp the concept, principle, theory and method of project decision analysis and evaluation.

Course Book: Editing Group, Project Decision Analysis and Evaluation, China Planning

Press, 2003.

Reference Book: Editing Group. A Guide to research on investment feasibility, China

Electric Power Press, 2003

序号：19

课程编码：13019020 课程名称：人力资源管理

Human Resource Management 学分：2 周学时：2

开课系部：工商管理系预修课程：管理学修读对象：本科生

课程简介：本课程阐述了人力资源管理的基本理论、基本知识及管理的基本技巧与技术，并

结合案例分析人力资源管理中的实际问题，提高学生分析和解决问题的能力。通过学习，学生应掌握人力资源管理的基本概念及其流派，人力资源管理模式的比较，劳动组织，企业中的个人行为，激励因素，职工的招聘和配备，职工的培训和开发，劳动工资，职工福利，管理人员报酬，工会和劳资集体谈判等。

拟用教材：《现代企业中的人力资源管理》，王一江、孔繁敏著，上海人民出版社2003年版。参考教材：《人事管理经济学》，（美）爱德华·拉齐尔(Edward P. Lazear)著，北京大学出版

社2000年版。

Course Code: 13019020

Course Title: Human Resource Management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Management Students: Undergraduates

Main contents: This course explains the basic theory, knowledge and skills and

techniques of human resource management, and combines with case study to promote student’s ability of problem analyzing and solving. After learning this course, students should grasp the basic concepts and genres of human resource management; know the difference between different approaches of human resource management; grasp the knowledge of organization; know individual behaviors in enterprises; and grasp the incentive factors as well as the method of employee’s recruiting and arrangement, training and development. Besides, students should also grasp the knowledge of employee’s benefit and compensation, manager’s payment, labor union, negotiation between employers and employees, etc.

Course Book: Wang YiJiang, Kong FanMin, Human Resource management in modern

enterprises, Shanghai People's Publishing House, 2003

Reference Book: Edward P. Lazear (USA), Personnel Economics for Managers, Peking

University Press, 2000

序号：20

课程编码：13020020 课程名称：企业战略管理

Management of Corporate Strategy 学分：2 周学时：2

开课系部：工商管理系预修课程：管理学修读对象：本科生

课程简介：本课程主要讲述企业战略的本质、企业战略分析、企业战略的选择以及企业的战

略实施等内容。通过学习，学生应了解企业战略的本质，掌握企业环境分析、资源和战略分析的方法，以及如何进行企业战略选择和如何实施企业战略的相关知识。

拟用教材：《企业战略管理》，杨锡怀，高等教育出版社1999年版。参考教材：《公司战略教程》，Gerry Johnson, Kevan Scholes，华夏出版社2002年版。

Course Code: 13020020

Course Title: Management of Corporate Strategy Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Management Students: Undergraduates

Main contents: This course explains the concept and theory of corporate strategy

management. Its main content includes the essence of the corporation strategy, the analysis of the corporation strategy, the selection of the corporation strategy and the implementing of the corporation. After learning this course, students should understand the essence of the corporation strategy, grasp the analytic skills on environment, resource and strategy, as well as know how to make a selection among corporate strategies and how to carry the corporate strategy into execution.

Course Book: Yang Xihuai, Management of Corporate Strategy, Higher Education Press,

1999

Reference Book: Gerry Johnson, Kevan Schole, Exploring Corporate Strategy, Huaxia

Press, 2002

序号：21

课程编码：13021020 课程名称：组织行为学

Organizational Behavior 学分：2 周学时：2

开课系部：工商管理系预修课程：管理学修读对象：本科生

课程简介：组织行为学是研究一定组织中人的心理和行为的规律性，提高管理人员预测、引

导和控制人的行为的能力，以顺利实现组织预期目标和提高组织成员个人满意度的科学。通过本课程的学习，使学生全面深入地理解和把握组织中个体、群体、组织、领导的心理和行为的特点及规律性，理解个人在组织中行为的内在驱动力和外部影响力，学会运用心理学的理论和方法有效地激励人的行为，充分调动人的积极性、主动性和创造性，培养和提高理论联系实际、不断创新和提高组织管理能力。

拟用教材：《组织行为学》，斯蒂芬·P. 罗宾斯著，中国人民大学出版社2005年第十版。参考教材：《组织行为学》，张德编著，高等教育出版社2004年第二版。

Course Code: 13021020

Course Title: Organizational Behavior

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Management Students: Undergraduates

Main contents: The subject of organizational behavior studies person’s psychology and

behavior in an organization, in order to enhance the manager’s ability of forecasting, leading and controlling on person’s behavior to realize organization’s anticipated target smoothly and promote individual’s satisfactory on the organization. Though learning this course, students should understand and grasp characteristics and regularity of psychology and behavior in individuals, groups, organizations and leaders, and comprehend the internal driving influence and external affect of individual’s behavior in an organization. Students should also learn to use the theory and method of psychology to incent person’s behavior, inspire person’s enthusiasm, initiative and creativity. This course would train and improve student’s ability of integrating theory with practice, as well as the ability of innovation and management.

Course Book: Stephen P. Robbins, Organizational Behavior (10th edition), China Renmin

University Press, 2005

Reference Book: Zhang De, Organizational Behavior (2 edition), Higher Education

Press, 2004

序号：22

课程编码：13022030 课程名称：消费者行为学

Consumer Behavior

学分：2

周学时：2

开课系部：工商管理系预修课程：微观经济学修读对象：本科生

课程简介：本课程阐明消费者行为学的基本理论、基本知识，并结合案例分析影响消费者购

买的因素，以提高学生分析和解决问题的能力。通过学习，学生应理解并掌握消费者行为研究的意义、发展历史、理论渊源、研究方法、简单的介绍消费者行为研究的基本内容；消费者的购买决策过程；个体和心理因素对消费者的行为的影响；环境因素对消费者行为的影响等方面的内容。

拟用教材：《消费者行为学》，符国群编著，高等教育出版社2003年版。参考教材：《消费者行为学》，John C. Mowen著，清华大学出版社2003年版。

Course Code: 13022030

Course Title: Consumer Behavior

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Microeconomics Students: Undergraduates

Main contents: This course explains the basic theory and knowledge of consumer

behavior, and combines with case study to promote student’s ability of problem analyzing and solving. Though learning this course, students should know the significance and research method of consumer behavior, with its theoretical origin and history development; grasp the decision-making process in consumer’s buying behavior; understand how the individual together with its psychology have an effect on the consumer’s behavior and how the environment influence the consumer’s behavior, etc.

Course Book: Fu GuoQun, Consumer Behavior, Higher Education Press, 2003

Reference Book: John C.Mowen, Consumer Behavion, Tsinghua University Press, 2003

序号：23

课程编码：13023030 课程名称：市场研究

Market Research

学分：3 周学时：3

开课系部：工商管理系

预修课程：市场营销学、统计学修读对象：本科生

课程简介：本课程主要介绍市场研究基本内容，包括市场研究机构的设置与调研流程，以及

研究方案的设计，定性和定量研究的方法与运用，市场研究中信息化技术的运用，现场的质量控制以及统计分析方法，市场分析以及消费者行为的分析，市场研究报告的撰写等。通过本课程的学习，学生应能掌握市场调研的方法，并能进行实际运用。

拟用教材：《市场调查教程》，范伟达编著，复旦大学出版社2002年版。参考教材：《市场调研精要》，William G. Zikmund编著，清华大学出版社2004年第二版。

Course Code: 13023030

Course Title: Market Research

Department: Department of Business Administration Credit: 3

Periods per week: 3

Preparatory Course: Marketing, Statistic

Students: Undergraduates

Main contents: This course introduce the essential contents of market research,

including the research institute setting up, research procedure, research planning, research method application in qualitative and quantitative as well as information techniques, quality control on the spot, statistics, market analysis and consumer behavior analysis, written of the market investigation report, etc. Through learning this course, student should grasp the method of market research, and could put them into practice.

Course Book: Fan WeiDa, Market Investigate, Fudan University Press, 2002.

Reference Book: William G. Zikmund, Marketing research essentials (2nd edition),

Tsinghua University Press, 2004

序号：24

课程编码：13024030 课程名称：营销案例分析

Case Studies of Marketing

学分：2 周学时：2

开课系部：工商管理系

预修课程：市场营销学、市场研究、市场分析与预测、消费者行为学修读对象：本科生

课程简介：本课程的主要内容为市场营销的案例分析，案例包括了分析性案例、实证性案例

和调研性案例，案例的主要内容涉及市场营销的观念、市场营销战略的选择、市场分析（市场调研、环境分析以及购买者行为分析）、目标市场的营销战略、市场营销组合策略、服务市场营销以及国际营销等。

拟用教材：《中国企业营销案例》，汤定娜、万后芬编著，高等教育出版社2002年版。参考教材：《市场营销案例和概念》，Sally Dibb Lyndon Simkin著，清华大学出版社2004

年版。

Course Code: 13024030

Course Title: Case Studies of Marketing

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Marketing, Market Research, Marketing Analysis and Forecasting,

Consumer Behavior

Students: Undergraduates

Main contents: This course mainly covers the analysis of marketing case that includes

analytic cases, empirical cases and investigative cases. Furthermore, the contents of cases involves the concepts of marketing, the selection of marketing strategy, the market analysis (includes market investigating, environment analyzing, consumer behavior researching), the compounding of marketing policies, and the marketing aiming at service and international market.

Course Book: Tang Dinna, Wan Houfei (eds.), Business Marketing Cases in China,

Higher Education Press, 2002

Reference Book: Sally Dibb, Lyndon Simkin, Marketing Cases and Concepts (2nd

edition), Tsinghua University Press, 2004

序号：25

课程编码：13025030

课程名称：市场分析与预测

Market Analysis and Forecasting

学分：3 周学时：3

开课系部：工商管理系预修课程：统计学修读对象：本科生

课程简介：本课程的内容共有四部分组成，第一部分主要阐述市场预测、市场调查和管理决

策的必要性以及相互关系；第二部分主要介绍市场调查的理论与方法；第三部分论述市场预测的理论和方法，概述了市场预测的原理以及运用，分别介绍了判断分析法、时间序列分析法和因果分析法的原理和运用。第四部分内容则包括了管理决策理论，各种决策方法的原理和运用，以及决策的组织与实施等问题。

拟用教材：《市场预测与管理决策》（第三版），简明、胡玉立编著，中国人民大学出版社2003

年版。

参考教材：《商业预测》，John E. Hanke编著，清华大学出版社2001年版。

Course Code: 13025030

Course Title: Market Analysis and Forecasting

Department: Department of Business Administration Credit: 3

Periods per week: 3

Preparatory Course: Statistic Students: Undergraduates

Main contents: There are four parts in the course. The fist part is the statement of the

necessity of market forecasting, market research and management decision-making and their relationship. The second part is the introduction of the theory and methods of market research. The theory, methods, principle and application of market forecasting is presented in the third part, as well as the judgement-analysis method, Time-Sequence Analysis, Cause Analysis. The final part covers the theory of management decision-making, the principle and application of the its methods, its organization and implementation, etc.

Course Book: Jian Min, Hu Yuli, Market Forecasting and Management Decision-making

(3rd edition), China Renmin University Press, 2003

Reference Book: John E. Hanke, Business Forecasting (7th edition), Tsinghua University

Press, 2001

序号：26

课程编码：13026020

课程名称：广告策划与管理

Advertising Planning and Management

学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：本课程系统讲述广告学的基本知识与基本原理。其主要内容包括广告策划的技术

与方法，广告的组织形式，广告调研的基本内容、程序、方法及技术，广告的心理，广告策划的含义、特点和程序，广告的目标与广告预算，广告主题的选择与确定，广告创意原理、方法与策略，广告的创作及媒体的选择，广告效果的评价以及广告的规则与管理等。

拟用教材：《广告策划与管理》，严学军、汪涛，高等教育出版社2002年版。参考教材：《广告管理》，Rajeev Batra著，清华大学出版社1999年版。

Course Code: 13026020

Course Title: Advertising Planning and Management Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None Students: Undergraduates

Main contents: This course introduces the basic knowledge and principles of advertising.

The main content of it includes the skills and techniques of advertisement planning, the structural forms of advertisement, the content, process, method and techniques of advertising research, the psychology of advertisement, the meaning, characteristics and strategy of advertising planning, the goal and budget of advertisement, the selection of the theme of advertising, the principle, method and strategy of advertising originality, the producing of advertisement and the choice of the media, the evaluation on the advertising effect and the regulations and management of advertising, etc.

Course Book: Yan Xuejun, Wang Tao (eds.), Advertising Planning and Management,

Higher Education Press, 2002

Reference Book: Rajeev Batra, Advertising management (5th edition), Tsinghua

University Press, 1999

序号：27

课程编码：13027020 课程名称：绿色营销

Green Marketing

学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：本课程的内容主要由四大部分组成：第一部分，介绍绿色营销的有关理论问题，

包括绿色营销的发展过程、内容、观念，与传统的市场营销的比较以及其与可持续发展之间的关系；第二部分从企业的角度研究绿色营销战略层次的问题，包括绿色市场的分析，战略的制定与实施，绿色产品的开发策略等；第三部分，介绍企业的绿色营销策略问题，包括产品的组合与包装策略、商标策略、定价策略、销售渠道策略，绿色产品的广告与促销等；第四部分从宏观的角度研究绿色营销实施与发展的保障体系，对传统产业的“绿化”等绿色产业的发展战略和管理等问题。

拟用教材：《绿色营销》，万后芬，高等教育出版社2001年版。参考教材：《绿色营销导论》，温力虎，中山大学出版社2000年版。

Course Code: 13027020

Course Title: Green Marketing

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None Students: Undergraduates

Main contents: The content in this curse mainly includes four parts. The fist part

introduces the theoretical issues, including the development, contents and concept of green marketing, the comparison with traditional one, and the relationship with continuable development. The second part researches the strategic levels of marketing, involving the analysis of green market, the setup and implementation of strategy, the developing policies of green production etc. The way how to make the policy of green marketing of a firm is introduced

in the third part, which covers the production compounding and packet, designing brand, making a price, identifying the selling channel, making the advertisement of green production and promoting. The final part is about the guarantee system of implementation and development of green marketing which is studied macroscopically, and the developing strategy of virescent the traditional industry.

Course Book: Wan HouFen (ed.), Green Marketing, Higher Education Press, 2001

Reference Book: Wen LiHu（ed.）, An Introduction to Green Marketing, ZhongShan

University Press, 2000

序号：28

课程编码：13028020 课程名称：销售管理

Sales Management

学分：2 周学时：2

开课系部：工商管理系预修课程：

修读对象：本科生

课程简介：本课程的内容包括，销售管理的基本原理，销售的计划、组织和区域管理、销售

人员的招聘、选拔和培训，销售人员薪酬模式的选择及标准的确定、薪酬制度实施的方法、激励与绩效考评，销售的程序与模式，销售技术、客户关系管理、销售网络管理、销售会议、促销管理，销售竞争的特点、策略以及提高销售核心竞争力的途径。。

拟用教材:《销售管理》，熊银解，高等教育出版社2002年版。参考教材：《营销管理》，Philip Kotler编著，清华大学出版社2001年第十版。

Course Code: 13028020

Course Title: Sales Management

Department: Department of Business Administration Credit: 2

Periods per week: 2 Preparatory Course: Students: Undergraduates

Main contents: This course mainly involves the essential principle of sales management,

sales planning, organizing and region managing, sales force recruiting, selecting and training, the establishment and selection of compensatory scheme and its criterion and implementation, sales force promoting and performance appraisal, sales program, style and skill, customer relationship management, sales network managing, the characteristics and policies of sales competition, the ways of enhancing the core competence.

Course Book: Xiong Yinjie (ed.), Sales Management, Higher Education Press, 2002

Reference Book: Philip Kotler (ed.), Marketing Management, Tsinghua University Press,

2001

序号：29

课程编码：13029020 课程名称：电子商务

E-Business

学分：2 周学时：2

开课系部：工商管理系

预修课程：管理信息系统修读对象：本科生

课程简介：本课程以电子商务的内在体系为主线，介绍了电子商务原理、电子商务系统、电

子商务管理、以及电子商务实务等四个方面的内容。主要内容包括电子商务的概念及其产生与发展，电子商务系统及其环境与机理，电子商务对企业、消费者、市场以及经济政策的影响；电子商务系统的技术基础知识，电子商务站点的建设以及电子商务与internet的关系；电子商务的安全问题及其对策，电子商务的交易类型，企业间电子商务的模式与交易管理等；各种类型的企业，比如生产型企业、商贸型企业以及服务型企业等，如何运用电子商务，最后介绍了网络营销的概念、网上消费市场的分析方法、网上购买行为特征以及网络营销策略。

拟用教材:《电子商务》，黄敏学，高等教育出版社2002年版。参考教材：《电子商务系统的分析与设计》，刘军董宝田编著，高等教育出版社2003年版。

Course Code: 3029020 Course Title: E-Bisiness

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Management Information System Students: Undergraduates

Main contents: By the main line of the internal operational mechanism of e-business,

this course introduces four aspects of e-business such as the principle, the system, the management and the practice. Descriptively, this course covers the concepts, origination and development of e-business, the e-business system and its environment and mechanism, the impact of e-business on the enterprises, consumers, market and economic policies, the primary technical knowledge of the e-business system, the construction of web site and its relationship with internet, the security issues and its countermeasures, the style of trade, the mode of inter-organization system and management, the way how to take advantage of e-business in the different cases of industry, business or services. Finally, it presentes that the concepts of network marketing, the analytic methods of the consumption market on internet, the behavior characteristic of network buyers, and the network marketing strategy.

Course Book: Huang MinXue (ed.), E-Bisiness, Higher Education Press, 2002

Reference Book: Liu Jun, Dong BaoTian (eds.), The Analysis and Design of E-Business

System, Higher Education Press, 2003

序号：30

课程编码：13030020 课程名称：物流管理

Logistics Management

学分：2 周学时：2

开课系部：工商管理系预修课程：

修读对象：本科生

课程简介：本课程的主要内容涉及：企业物流管理、企业采购及供应物流、企业生产物流

的基本原理、企业生产过程与物流管理、企业生产物流的计划与控制、企业库存控制、企业销售物流、企业回收物流、企业产品包装的集装化和国际化、企业装卸搬运活动、企业物流信息系统、企业物流外包、电子商务与现代物流、企业物流的现代化等。

拟用教材:《企业物流》，崔介何，中国物资出版社2002年版。

参考教材：《企业物流管理》，丁立言，清华大学出版社2003年版。

Course Code: 13030020

Course Title: Logistics Management

Department: Department of Business Administration Credit: 2

Periods per week: 2 Preparatory Course:

Students: Undergraduates

Main contents: The course covers internal logistics management, purchase and supply

logistics, the essential principle of productive logistics and its planning and controlling, inventory management, sales logistics, callback logistics, production packaging and its containerization and internationalism, load and move, logistics information system, logistic outsourcing, e-business and modern logistics, the modernization of internal logistics, etc.

Course Book: Cui JieHe (ed.), Logistics, China Material Press, 2002

Reference Book: Ding LiYan (ed.), Internal Logistics Management, Tsinghua University

Press, 2003

序号：31

课程编码：13031020 课程名称：供应链管理

Supply Chain Management

学分：2 周学时：2

开课系部：工商管理系预修课程：物流管理修读对象：本科生

课程简介：供应链管理是现代信息化管理的一种最新和最优的模式，是诸多著名跨国公司提

高国际竞争力，实现价值最大化的一种管理模式。本课程将通过大量案例，系统而全面地论述供应链管理的概念、演变和理论基础，介绍供应链的组成、核心、关键、功能、发展前景和IT支持等，以及供应链管理为企业所带来的巨大效益。本课程的主要内容包括：供应链管理基础、供应链管理方法、供应链的构建、供应链合作伙伴的选择、供应链管理中的顾客资产管理、供应链管理下的生产计划和控制、供应链管理环境下的库存控制、供应链管理环境下的采购与物流管理、供应链绩效评价与企业激励机制、供应链企业的组织结构和业务流程再造、供应链管理信息技术支撑体系等。

拟用教材：《SCM供应链管理:策略.技术与实务》，陈兵兵，电子工业出版社2004年版。参考教材：《物流与供应链系统规划与设计》，王建，清华大学出版社2003年版。

Course Code: 13031020

Course Title: Supply Chain Management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Logistics Management Students: Undergraduates

Main contents: Supply chain management is the one of newest and best modes of

modernize management, through which lots of famous international companies have enhanced their international competition, got their value maximized. Through a great deal of cases, the course dissertates the concepts, evolvement and theories of supply chain management roundly and systematically, and its elements, core, keys, functions, perspective and IT-related, and benefits on company from supply chain. This course mainly

covers the fundamental, methods and constitution of the supply chain management, the selection of partners, customer asset management, production planning and controlling upon SCM, inventory management, purchase and logistic management, performance appraisal and motivate mechanism, business organization and process reengineering, information technology support system.

Course Book: Chen Binbin (ed.), SCM: Policy, Technology and Practice, Electronics

Industry Press, 2004

Reference Book: Wang Jian (ed.), Logistic and SCM System Plan and Design, Tsinghua

University Press, 2003

序号：32

课程编码：13032020 课程名称：营销渠道管理

Marketing Channel Management

学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：本科生

课程简介：本课程重点阐述市场营销体系中的分销渠道设计、组织、管理和评估，通过实际

案例分别介绍分销渠道的结构与角色定位、分销售渠道的战略设计与组织模式、中间商的开发与管理以及分销渠道的绩效评估等问题。通过学习，学生应了解并掌握营销渠道管理的相关知识与方法。

拟用教材：《营销渠道决策与管理》（21世纪市场营销系列教材），吕一林，中国人民大学出

版社2005年版。

参考教材：《分销渠道设计与管理》，李飞，清华大学出版社2003年版。

Course Code: 13032020

Course Title: Marketing Channel Management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None Students: Undergraduates

Main contents: This course emphasis the design, organizing, managing and evaluation

of the distribution channel in the marketing system. With case studying, the course would explain the structure of the distribution channel and its orientation, strategy design and organization mode of the distribution channel, as well as the exploitation and management of the middleman and performance evaluation of the distribution channel. After learning this course, students should know and grasp the knowledge and method to manage the distribution channel.

Course Book: Lv YiLin (de.), Marketing Channel Decision-making and Management,

China Renmin University Press, 2005

Reference Book: Li Fei (ed.), The Design and Management of Distribution Channel,

Tsinghua University Press, 2003

序号：33

课程编码：13033020 课程名称：服务营销

Service Marketing

学分：2

周学时：2

开课系部：工商管理系预修课程：市场营销学修读对象：本科生

课程简介：服务营销不同于传统的市场营销，它是一门新兴的学科。本课程重点阐述服务企

业的市场定位、营销规划、服务营销质量以及服务营销文化。围绕服务营销策略的七个方面，讲述了无形产品的特点。学生通过对本课程的学习，应理解服务营销的概念与理论，并掌握一定的服务营销方法。

拟用教材：《服务营销管理》，叶万春，中国人民大学出版社2003年版。参考教材：《服务营销：人员、技术与策略》，Christopher Lovelock著，清华大学出版社2001

年第四版。

Course Code: 13033020

Course Title: Services Marketing

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Marketing Students: Undergraduates

Main contents: Different from the traditional marketing, service marketing is a newly

emerged subject. This course emphasis the orientation of the service corporation, marketing planning, as well as the service marketing quality and service marketing culture. Around the seven dimensions of service marketing, this course explains the characteristics of asomatous production. After learning this course, students should understand the concept and theory of service marketing, and grasp some of the methods of service marketing.

Course Book: Ye WanChun (ed.), Service Marketing Management, China Renmin

University Press, 2003

Reference Book: Christopher Lovelock, Services Marketing: People, Technology,

Strategy (4th edition), Tsinghua University Press, 2001

序号：34

课程编码：13034020 课程名称：网络营销

Cyber Marketing

学分：2 周学时：2

开课系部：工商管理系预修课程：市场营销学修读对象：本科生

课程简介：本课程全面系统地阐述了网络营销的基础环境、网络市场的特征、网络营销的战

略规划、网络市场的调研方法和手段、网络市场的产品与价格策略、网络营销的渠道、网络营销的广告和服务策略、网络营销的实施与控制和网络营销的综合应用方法等内容，并给出了一些完整的网络营销的成功案例。本课程强调理论与实践的结合，通过本课程的学习可以使学生掌握网络营销的基本理论和实际运作方法。

拟用教材:《网络营销》，瞿彭志，高等教育出版社2004年第二版参考教材：《网络营销基础与实践》，冯英健，清华大学出版社2002年版。

Course Code: 13034020

Course Title: Cyber Marketing

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Marketing Students: Undergraduates

Main contents: The main content in this course includes the fundamental environment of

cyber marketing, the characteristic of cyber market, the cyber marketing strategy planning, investigation methods of cyber market, production pricing strategy, channel, advertisement and services strategy, implementing and controlling, integrated application strategy, as well as some successful cases in cyber marketing. The course lays emphasis upon the integration with theory and practice, and through learning this course; students would grasp the fundamental theory and practical methods of cyber marketing.

Course Book: Qu PengZhi, Cyber Marketing (2 edition), Higher Education Press, 2004 Reference Book: Feng YingJian (ed.), The Fundamental and Practice of Cyber

Marketing, Tsinghua University Press, 2002

序号：35

课程编码：13035020

课程名称：跨国公司经营与管理

Management of Transnational Corporation

学分：2 周课时：2

开课系部：工商管理系

预修课程：管理学原理、经济法、国际贸易、国际金融、市场营销修读对象：本科生

课程内容：本课程从跨国公司的经营现状入手，全面阐述了跨国公司产生的原因、跨国公司

的特征及相关理论，并对跨国公司的国际经营环境进行了分析和评价，进而引出了跨国公司的战略管理、全球市场管理、财务管理、人力资源管理和技术转让策略等。

拟用教材：《跨国公司经营管理学》，张传忠主编，暨南大学出版社。参考教材：待定

Course Code: 13035020

Course Name: Management of Transnational Corporation Credit: 2

Periods per week: 2

Department: Department of Business Administration

Preparatory course: Management, Law of Economy, International Trade, International

Finance, Marketing

Applicants: Undergraduates

Brief Introduction: Beginning with the current conditions of the operations of

transnational corporations, this course explains the origin of transnational corporation, and its features and related theories roundly, analyses and appraises the international environment of transnational corporation. Furthermore, it introduces the strategic management, global market management, financial management, human resources management and technology transfer strategy, etc.

Course Book: Zhang ChuanZhong, Management of Transnational Corporation, Jinan

University Press.

Reference material: Be pending

序号：36

课程编码：13036020

课程名称：人力资源管理（双语）

Human Resource Management (Bilingual)

学分：2 周学时：2

开课系部：工商管理系预修课程：管理学修读对象：本科生

课程简介：本课程阐述了人力资源管理的基本理论、基本知识及管理的基本技巧与技术，并

结合案例分析人力资源管理中的实际问题，提高学生分析和解决问题的能力。通过学习，学生应掌握人力资源管理的基本概念及其流派，人力资源管理模式的比较，劳动组织，企业中的个人行为，激励因素，职工的招聘和配备，职工的培训和开发，劳动工资，职工福利，管理人员报酬，工会和劳资集体谈判等。学生在掌握上述知识的同时，还应从英文原著的角度去理解人力资源管理相关专业术语与理论。

拟用教材：《人力资源管理》（第9版），（美）加里·德斯勒（Gary Dessler）著，清华大学

出版社2005年版。

参考教材：《现代企业中的人力资源管理》，王一江、孔繁敏著，上海人民出版社2003年版。

《人事管理经济学》，（美）爱德华·拉齐尔（Edward P. Lazear）著，北京大学出版社2000年版。

Course Code: 13036020

Course Title: Human Resource Management (Bilingual) Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Management Students: Undergraduates

Main contents: This course explains the basic theory, knowledge and skills and

Course Book: Gary Dessler, Human Resource Management (9th edition), Tsinghua

University Press, 2005

Reference Book: Wang YiJiang, Kong FanMin, Human Resource management in

modern enterprises, Shanghai People's Publishing House, 2003; Edward P. Lazear (USA), Personnel Economics for Managers, Peking University Press, 2000

序号：37

课程编码：13037020 课程名称：管理咨询

Management Consulting

学分：2 周学时：2

开课系部：工商管理系预修课程：管理学

修读对象：本科生

课程简介：本课程主要包括六大部分的内容。第一部分介绍了管理咨询行业的现状与未来，

第二部分是咨询程序的介绍，以及在不同阶段客户和咨询顾问之间的不同关系，如：进入阶段，数据收集和诊断阶段，提出建议和解决方案阶段和实施阶段；第三部分是关于管理咨询业的管理问题，包括咨询中的营销战略和策略，财务与控制问题，人力资源管理；第四部分是变革管理，包括组织变革，变革管理过程中管理咨询顾问的角色；第五部分是管理咨询的概念与工具，包括战略制定模型，咨询的技术、方法与模型，信息技术对咨询业务的影响；第六部分介绍了管理咨询活动的不同领域，如：中小企业，公共部门，大公司，志愿组织，社会责任领域范围的咨询活动，全球咨询业以及内部咨询等。

拟用教材：《管理咨询》（第二版），(英)萨德勒，中国劳动社会保障出版社2003年第二版。参考教材：《管理咨询：理论、方法与实务》，史璞，机械工业出版社2003年版。

Course Code: 13037020

Course Title: Management Conculting

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Management Students: Undergraduates

Main contents: There are six main parts in the course. First of all, this course presents

the actual state and perspectives of management consulting industry. Secondly, it introduces the process of consultation and the different relations between customer and consulter at different phases which involve the initiative, data collecting and diagnosing, proposing and solving, implementing. The third is about the management of consulting industry which covers marketing strategy and policy in consulting, finance and control, human resources management. In the forth part, the transformation management is involved, which includes organization transformation and the role of consultant in the process of transformation. The fifth is about the concepts and tools of consultation including strategy formulation models, consultative technology, method and model, the impact of information on consultation. Finally, this course presents consultative diverse areas such as small and mid-size businesses, public sector, huge enterprise, volunteer organization, social responsible scope, global distribution and internality

Course Book: Philip Sadler, Management Consulting, China Labor and Social Security

Press, 2003

Reference Book: Shi Pu, Management Consulting：Theory, Method and Practice,

Mechanism Industry Press, 2003

序号：38

课程编码：13138030 课程名称：建筑工程概论

Introduction to Construction Engineering 学分：4 周学时：4

开课系部：工商管理系预修课程：无

修读对象：专科生课程简介：《建筑工程概论》课程包括建设工程基本知识和识图二大内容，通过本课程的学

习，学生可以了解有关建设工程的基本概念，熟悉民用和工业建筑的构造、作用和分类，了解建筑工程制图的基本理论与方法，并在此基础上进一步学会正确阅读工程图纸的方法，提高识图能力，为学习专业课打好基础。

拟用教材：《现代建设工程与造价》，黄汉江主编，立信会计出版社2003年版。参考教材：《建筑制图与识图》，清华大学建筑系制图组编，中国建筑工业出版社1982年第

2版。

Course Code: 13138030

Course Title: Introduction to Construction Engineering Department: Department of Business Administration Credit: 4

Periods per week: 4

Preparatory Course: None

Students: Undergraduates (3 years)

Main Contents: This course gives the basic knowledge in construction engineering and

construction draft. Through the learning, students will get to know the basic concepts of construction engineering, be familiar with the structure, function and classification of the civilian and industry construction, understand the basic theories and methods of the construction engineering graphics, and furthermore, grasp the method for reading graphic correctly, improve the ability of using graphic further, ground themselves the essential knowledge for studying the professional lessons for the next semester.

Course Book: Huang Hanjiang (ed.), Cost of Construction Engineering, Lixin Accounting

Press, 2003

Reference Book: Drawings Group of School Architecture of Tsing Hua University (ed.),

Architecture Drawings and Readings, China Construction Industry Press, 1998

序号：39

课程编码：13139040

课程名称：建筑工程造价与报价

Cost of Construction Engineering 学分：4 周学时：4

开课系部：工商管理系预修课程：建筑工程概论修读对象：专科生课程简介：该课程是建筑工程管理专业的专业课，属于管理工程的范畴，通过本课程的学习，

拟用教材：《现代建设工程与造价》，黄汉江主编，立信会计出版社2003年版。参考教材：《工程造价》，许焕兴编著，东北财经大学出版社2003年版。

Course Code: 13139040

Course Title: Cost of Construction Engineering

Department: Department of Business Administration Credit: 4

Periods per week: 4

Preparatory Course: Introduction to Construction Engineering Students: Undergraduates (3 years)

Main Contents: This course is one of the professional courses in construction

engineering, and further understand the components of engineering build cost, the methods of engineering scale list pricing calculating. It will prepare the students for going for the jobs of budgetary estimates, budgets, final accounting of the construction cost in capital investment units, design department, bank, and audit corporation.

Course Book: Huang Hanjiang (ed.), Cost of Construction Engineering, Lixin Accounting

Press, 2003

Reference Book: Xu Huanxin (ed.), Cost of Engineering, Dongbei University of Finance

& Economics Press, 1999

序号：40

课程编码：13140020 课程名称：经济管理基础

Fundamentals of Economic Management 学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：专科生

课程简介: 本课程共分三部分，第一部分：经济学基础，主要介绍经济学的研究对象及方法，

资源的有效配置、供求关系和市场效率、政府的作用、国民收入理论等；第二部分：管理学基础，主要介绍管理的职能和作用、计划原理、决策方法、组织原理、领导理论等；第三部分：技术经济学基础，主要介绍初步的技术经济的分析技术和方法。

拟用教材：《经济管理基础》，席酉民主编，高等教育出版社1998年版。参考教材：《管理学》，Stephen P Robbins,中国人民大学出版社2004年第五版；《经济学》

（第三版），曼昆，北京大学出版社2004年版。

Course Code: 13140020

Course Title: Fundamentals of Economic Management Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None

Students: Undergraduates (3 years)

Main Contents: There are three parts in this course. The first part is the fundamentals of

economics, which mainly introduces the objectives and methods of economics，the effective arrangement of resources, supply and demand, the efficiency of market, governmental roles, national income theory, etc. The second part is about the fundamentals of management, which mainly covers the function of management, the principle of plan and the methods of decision-making, the organizational principles, the leader theories. Finally, the fundamentals of engineering economics are presented that including the primary analytic techniques and methods of engineering economics.

Course Book: Xi QiuMin (ed.), Fundamentals of Economic Management, High

Education Press, 1998

Reference Book: Stephen P Robbins, Management, China Renmin University Press,

2004; Mankiw (ed.), Economics, Beijing University Press, 2004

序号：41

课程编码：13141030 课程名称：房地产经济学

Economics of Real Estate

学分：4 周学时：4

开课系部：工商管理系预修课程：无

修读对象：专科生

课程简介：本课程的主要内容包括：房地产业的定位及其在国民经济中的作用，房地产的企

业理论以及房地产金融、房地产区域理论，房地产周期理论、外部性理论、泡沫经济理论，地租理论，房地产市场和房地产的供求理论，房地产价格以及房地产投资，城市住房制度，房地产经济宏观调控等。

拟用教材：《房地产经济学》，谢经荣，中国人民大学出版社2002年版。参考教材：《城市经济学与房地产市场》，Denise. Dipasquale, William c. Wheaton, 经济科

学出版社/培生教育出版社2002年版。

Course Code: 13141030

Course Title: Economics of Real Estate

Department: Department of Business Administration Credit: 4

Periods per week: 4

Preparatory Course: None

Students: Undergraduates (3 years)

Main Contents: The course mainly includes the roles of real estate in national economy,

the theories of real estate firm, the real estate finance, the regional theory, the cycle theory, the exteriority of real estate development and the bubble in real estate, the rent theory, the real estate market and the demand and supply of real estate, the price of real estate and its investment, the regime of residential in city, and the regulation on effects of real estate on macroeconomics.

Course Book: Xie Jinrong (ed.), Economics of Real Estate, China Renmin University

Press, 2002

Reference Book: Denise Dipasquale, William C. Wheaton, Urban Economics & Real

Estate Market, Economics & Science Press & Peason Education Press, 2002

序号：42

课程编码：13142040

课程名称：房地产投资决策分析

Investment Analysis for Real Estate Decisions 学分：4 周学时：4

开课系部：工商管理系预修课程：会计学基础修读对象：专科生

课程简介：本课程的主要内容包括：房地产投资决策分析中的基本问题，房地产投资环境

分析，房地产市场的研究，房地产项目的现金流量预测，房地产税收问题，投资绩效测量，房地产投资风险问题，房地产项目的投资分析过程，房地产证券等内容。

拟用教材：《房地产投资分析》，刘正山编著，东北财经大学出版社2001年版。参考教材：《房地产投资决策分析》，盖伦•E•格里尔、迈克尔•D•法雷尔著，上海人民出版社

1999年版。

Course Code: 13142040

Course Title: Investment Analysis for Real Estate Decisions Department: Department of Business Administration Credit: 4

Periods per week: 4

Preparatory Course: Fundamental Accounting Students: Undergraduates (3 years)

Main Contents: This course mainly covers that the basic issues on real estate

Course Book: Liu ZhengShan (ed.), Investment Analysis for Real Estate, Dongbei

University of Finance & Economics Press, 2001

Reference Book: Galen E. Grail & Marc D. Faril, Investment Analysis for Real Estate

Decisions, Shanghai People Press, 1999

序号：43

课程编码：13143020 课程名称：房地产估价

Assessment of Real Estate 学分：2 周学时：2

开课系部：工商管理系

预修课程：会计学基础、房地产企业经营管理修读对象：专科生

课程简介：本课程系统地介绍了房地产估价的基本概念、方法和应用；同时介绍了一些与估

价有关的房地产投资、风险等概念和原理。课程的主要内容共分三个部分。第一部分为概论，概要地介绍了房地产、房地产业、房地产商品、房地产市场等基本概念；第二部分为估价方法，系统地介绍最常用的房地产估价方法，包括市场法、成本法、收益法、剩余法及路线价格法等；第三部分为应用分析，综合分析了房地产估价中的税收、投资和风险等问题。

拟用教材：《房地产估价》，叶剑平，中国人民大学出版社2001年版。参考教材：《房地产估价方法的拓展》，施建刚著，同济大学出版社2003年版。

Course Code: 13143020

Course Title: Assessment of Real Estate

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Fundamental Accounting, Operations & Management of Real

Estate Enterprises

Students: Undergraduates (3 years)

Main Contents: This course systematically introduces the basic concepts, methods and

applications of real estate assessment, meanwhile, involves some concepts and principles of real estate investment and risks related to the assessment. There are three parts in this cource. The first is the outline of the essessment of real estate, which covers the fundamental concept of real estate, the real estate industry, the real estate merchandise, the market. the second is about the methods of real estate assessment such as market method, cost method, income approach, residues method and route price method, etc. the final is about the application and analysis, the issues on the assessment of real estate such as taxation, investment, risk, and so on, is analyzed comprehensively.

Course Book: Ye JianPing (ed.), Assessment of Real Estate, China Renmin University

Press, 2001

Reference Book: Shi JianGang, Development of Real Estate Evaluation, Tongji

University Press, 2003

序号：44

课程编码：13144020

课程名称：房地产市场营销

Marketing of Real Estate 学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：专科生

课程简介：本课程主要介绍以房地产消费者需求为中心的房地产市场营销关系、房地产市场

营销规律和房地产市场营销策略，房地产项目策划、房地产企业策划和营销手段、方法。通过本门课程的学习，要求学生能够掌握现代房地产市场营销策略的基本原理和技巧，进行基本的房地产项目营销策划方案的编制。

拟用教材：《房地产市场营销》，张永岳，高等教育出版社2002年版。参考教材：《房地产市场分析》，Adrienne. Schmitz, Deborah L. Brett, 中信出版社2003年

版。

Course Code: 13144020

Course Title: Marketing of Real Estate

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None

Students: Undergraduates (3 years)

Main Contents: This course introduces the relationship, rules, and policies of real estate

marketing, the programming for real estate project, the planning, marketing skills and methods in real estate firm. Through the learning, the students will grasp primarily the principles and skills of marketing in modern real estate market and be able to make simple scheme for real estate marketing projects.

Course Book: Zhang YongYue, Real Estate Marketing, Higher Education Press, 2002 Reference Book: Adrienne Schmitz, Deborah L. Brett (ed.), Real Estate Marketing

Analysis, Citic Publishing House, 2003

序号：45

课程编码：13145020

课程名称：房地产企业经营管理

Operations & Management of Real Estate Enterprises 学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：专科生

课程简介：本课程系统地论述了房地产企业经营管理的理论和方法，阐述了房地产综合开发

的意义，介绍了房地产项目的规划设计，房地产开发项目的可行性研究，房地产需求和价格预测，投资经济效益分析，开发项目的资金筹集，房地产转让、销售、出租、抵押以及房地产企业的财务管理等方面的相关知识。

拟用教材：《房地产开发与经营》，吕萍，中国人民大学出版社2002年版。参考教材：《房地产经营与管理》，银花，张加颖主编，机械工业出版社2003年版。

Course Code: 13145020

Course Title: Operation & Management of Real Estate Enterprise Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None

Students: Undergraduates (3 years)

Main Contents: This course systematically discusses the theories and methods of

operations and management of real estate firm, states the meaning of the integrated development of real estate, the programming and design of real estate project, the feasibility research of the real estate project, the demand of real estate and its price forecasting, the analysis of the investment performance, the development project financing, the real estate transferring, selling, lending and mortgaging, and the related knowledge about financial management of real estate firm.

Course Book: Lü Ping, Development & Operations of Real Estate, China Renmin

University Press, 2002

Reference Book: Yin Hua & Zhang Jiaying (ed.), Operations & Management of Real

Estate, Mechanic Industry Press, 2003

序号：46

课程编码：13146020 课程名称：物业管理

Property Management 学分：2 周学时：2

开课系部：工商管理系

预修课程：房地产企业经营管理修读对象：专科生

课程简介：本课程的主要内容包括：物业管理的基本含义，物业管理企业的机构设置、基础

管理工作以及物业管理的服务范围，不同类型物业的物业管理，物业管理的智能化以及物业管理的资金运作，物业管理的法律制度，优秀物业区域的建设以及对国外物业管理的介绍。

拟用教材：《现代物业管理》，周宇等编著，东北财经大学出版社2002年版。参考教材：《物业管理基础教程》，李春涛，蔡育天主编，上海三联书店1998年版。

Course Code: 13146020

Course Title: Property Management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Operations & Management of Real Estate Enterprises Students: Undergraduates (3 years)

Main Contents: The main contents of this course include that the fundamental meaning

of property management, the organization and the basic management of the enterprises engaged in services for real estate, the service scope of property management, the different managerial types for different real estate, the intelligentizing, financing and law in the fields of property management, the development of excellent real estate districts. In the end, some cases of abroad property management are presented.

Course Book: Zhou Yu, et al (ed.), Modern Property Management, Dongbei University of

Finance & Economics Press, 2002

Reference Book: Li Chuntao & Cai Yutian (ed.), Fundamental Tutorial of Property

Management, Shanghai Sanlian Book Store, 1998

序号：47

课程编码：13147020 课程名称：市场营销学

Marketing

学分：2 周学时：2

开课系部：工商管理系

预修课程：微观经济学、统计学修读对象：专科生

课程简介：市场营销学是适应现代企业经营管理决策的需要而迅速发展起来的一门新兴学

科，目前已成为世界各国工商管理人员的必备知识和高等院校经济、管理类专业学生的必修课程。通过本课程的学习，学生应熟悉和掌握市场营销学的基本原理，了解国内外有关市场营销最新研究成果和工商企业实践情况，同时培养他们在市场营销管理方面的能力，满足社会对营销管理人才的急迫需求。

拟用教材：《现代市场营销学》，王中亮，立信会计出版社1999年版。参考教材：《营销管理—分析、计划、执行和控制》第九版，菲利普·科特勒著，梅汝和，

梅清豪，张桁译，上海人民出版社2003年第9版；《市场营销学》，吴健安主编，高等教育出版社2000年版。

Course Code: 3147020 Course Title: Marketing

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Microeconomics, Statistics Students: College Students (3 years)

Main contents: Marketing is a newly emerged subject in meeting with the requirement of

operation and decision-making in modern management. Recently it becomes the core subject for the student majoring in economics and management. Though learning this course, students should grasp the basic principle of marketing, and know the latest research outcomes in this field as well as the corporation status in order to train and improve student’s ability of marketing management to match with the requirement of the society in demand of marketing talents.

Course Book: Wang ZhongLiang (ed.), Modern Marketing, Lixin Accounting Publishing

House,1999

Reference Book: Philip Kotler (eds.), Marketing Management: Analysis, Plan,

Implementation and Control(9th edition), Shanghai People’s Publishing House, 2003; Wu JianAn (ed.), Marketing, Higher Education Press, 2000

序号：48

课程编码：13148020 课程名称：管理心理学

Psychology of Management

学分：2 周学时：2

开课系部：工商管理系预修课程：管理学修读对象：专科生

课程简介：管理心理学是研究管理过程中人的心理和行为活动规律的一门科学，其研究的

目的在于用科学的方法改进管理工作，提高工作效率和管理效能。与偏重于组织结构和工作任务研究的传统管理思想所不同的是，管理心理学重视人的心理

以及行为方式研究，注重以人为本，探索激励的技巧与方法，研究群体对个体的影响和群体绩效的提高方式。本课程介绍管理心理学的一般知识、个体心理与个体激励、群体心理与群体互动、领导心理与组织建设等内容，突出基本原理与基本技术的应用。通过理论教学与案例分析，使学生掌握管理工作中人的心理现象和心理活动规律，提高人际交往和沟通协调的能力，为毕业后实施以人为中心的有效管理打好基础。

拟用教材：《管理心理学》，朱永新，高等教育出版社2004年版。参考教材：《管理心理学》，汪雪兴，上海交通大学出版社2004年第二版。

《组织行为学》，关培兰，中国人民大学出版社2004年版。

Course Code: 13148020

Course Title: Psychology of Management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Management Students: College students (3 years)

Main contents: The subject of psychology of management studies in people’s

psychology and behaviors during the process of management in order to innovate managerial approach by scientific means to improve working efficiency and management efficiency. Different from the traditional managing ideas that focus on the organization structure and job analyzing, the psychology of management emphases the research of people’s psychology and behavior, focus on the idea of people first, and explore the incentive measures and skills, as well as study to know the impact of groups to individuals and the method to improve group performance. This course gives prominence to the basic theory and the application of the techniques, and covers the primary knowledge of psychology of management, individual psychology and incentive measures, group psychology and interaction, leader psychology and organization establishment, etc. After learning the theory and analyzing the cases, students should grasp the psychological phenomenon and the rules of psychological activities, and improve their ability of intercourse and communication to make a good preparation for their later working in management.

Course Book: Zhu YongXin, Psychology of Management, Higher Education Press, 2004 Reference Book: Wang XueXing (ed.), Psychology of Management (2nd edition),

Shanghai Jiao Tong University Press, 2004; Guan PeiLan (ed.), Organization Behavior, China Renmin University Press, 2004

序号：49

课程编码：13149020 课程名称：管理学

Management 学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：专科生（三年制）

课程简介：本课程是大学经济管理学校的核心课程，它以经济管理为重点，阐述管理学的

理论、过程与方法。主要内容有管理概论、管理理论、管理环境分析、战略管理、管理决策、组织、激励、沟通、控制及管理方法等。本课程运用大量最新案例，生动、实用。通过学习使学生掌握现代管理理论和方法，懂得如何进行管理并成为一个有效的管理者。

拟用教材：《管理学—理论、过程和方法》，单宝、周立公编著，立信会计出版社2004年版。参考教材：《管理学——原理与方法》（第四版），周三多、陈传明、鲁明泓编著：复旦大学

出版社2004年第四版。

Course Code: 13149020 Course Title: Management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None

Students: Undergraduates (3 years)

Main contents: This course is the core subject for the students majoring in economics

and management. It demonstrates the theory, process and method of management with laying the emphasis on the economical management. The course covers management overview, management theory, managing environment analyze, strategy management, decision-making, organization, stimulation, communication, control and methods, etc, as well as lots of newest cases applied. Through the learning, students should grasp the theory and method of modern management, and understand how to manage and how to be an effective manager.

Course Book: Shan Bao, Zhou Ligong (Eds.), Management: Theory: Process and

Method. Lixin Accounting Publishing House, 2004

Reference Book: Zhou SanDuo, Chen ChuanMing, Lu MingHong (Ed.) Management

(4 edition), Fudan University Press, 2004.6

序号：50

课程编码：13150020 课程名称：人力资源管理

Human Resource Management

学分：2 周学时：2

开课系部：工商管理系预修课程：无

修读对象：专科生

课程简介：人力资源管理是一门新兴的应用学科。针对专科学生开设的人力资源管理课，主

要包括以下内容：人力资源管理概论、人力资源规划、工作分析、招聘录用、绩效管理、薪酬管理、员工培训、职业发展、劳动关系和跨文化人力资源管理等。学生通过学习，应当掌握人力资源管理的基本理论与方法，了解企业人力资源管理的一般工作流程。

拟用教材：《人力资源管理》，赵景华编著，山东人民出版社2002年版。参考教材：《人力资源管理》，董克用、叶向峰编著，中国人民大学出版社2003年版；《人

力资源管理》，秦志华编著，中国人民大学出版社2000年版。

Course Code: 13150020

Course Title: Human Resource Management

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: None

Students: college students (3 years)

Main contents: Human resource management is a newly emerged applying subject. The

main content in this course for the 3-years college student are covered with Human resource management introduction, planning, analysis, recruitment and employment, performance management, compensation management,

training, career development, labor relationship and Human resource management in a cross-culture environment, etc. After learning, students should grasp the basic theory and method of human resource management, and know the common procedure of human resource management in companies.

Course Book: Zhao Jinghua (ed.), Human Resource Management, ShanDong People's

Publishing House, 2002

Reference Book: Dong KeYong, Ye XiangFeng (ed.), Human Resource Management:

An Introduction, China Renmin University Press, 2003; Qin ZhiHua (ed.), Human Resource Management, China Renmin University Press, 2000

序号：51

课程编码：13151020 课程名称：公共关系学

Public Relations

学分：2 周学时：2

开课系部：工商管理系预修课程：

修读对象：专科生

课程简介：公共关系学是一门综合性的边缘应用学科，20世纪80年传入我国，经过20年

的发展，目趋专业和规范，在推动现代社会的发展中起着积极作用。本课程的主要内容包括：①公共关系理论，其中包括公共关系的发展史、构成要素、职能、类型、基本原则；②公共关系实务，其中包括公共关系实务方法论、实务操作过程、实务操作技巧、危机管理、专职机构设置、从业人员培养；③公共关系案例分析。该课程对培养学生的公关意识、技能和适应社会的能力有着重要作用。

拟用教材：《公共关系学》，居延安，复旦大学出版社2001年第2版。参考教材：《公共关系学》，（美）斯科特·卡特里普著，华夏出版社2001年版。

Course Code: 13151020

Course Title: Public Relations

Department: Department of Business Administration Credit: 2

Periods per week: 2 Preparatory Course:

Students: Undergraduates (3 years)

Main contents: Public relations is an integrated applied ology introduced into our country

in 1980’s. After about 20 years’ development, it gets to specialization and standardization and plays a positive role in the modern social. This course mainly covers ①public relations theory, which includes its developing history, elements, functions, styles, principles. ②public relations practice, which involves its methodology, operational process, skills, crisis management, special institution setup, staff training. ③the analysis of public relations cases. The course plays an important role in the bring-up of the public relations consciousness, skills and abilities adapt to society.

Course Book: Ju Yan-an, (ed.), Public Relations (2 edition), Fudan University Press,

2001

Reference Book: Scott M.Cutlip, (ed.), Effective Public Relations, Huaxia Press, 2001

序号：52

课程编码：13152020

课程名称：房地产专业英语

Real Estate English

学分：2 周学时：2

开课系部：工商管理系预修课程：大学英语修读对象：专科生

课程简介：本课程主要介绍西方房地产理论和实务，内容包括房地产经济，房地产金融，房

地产评估，房地产抵押，房地产买卖与中介，房地产合同，物业管理等。教学的目的是培养学生能够了解西方房地产的基础知识，掌握和运用房地产专业英语。

拟用教材：《房地产英语教程》，华强，同济大学出版社1996年版。参考教材：《房地产英语》，祝古芳编著，南京大学出版社1994年版。

Course Code: 13152020

Course Title: Real Estate English

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: College English Students: Undergraduates (3 years)

Main contents: This course mainly introduces the theory and practice of western real

estate, which covers real estate economics, finance, assessment, mortagage, trade and agency, contract, property management, etc. The objectives to teaching are supposed to help the students to understand western real estate fundamentally, as well as grasp and apply real estate English.

Course Book: Hua Qiang (ed.), Real Estate English, Tongji University Press, 1996

Reference Book: Zhu Gufang (ed.), Real Estate English, Nanjing University Press, 1994

序号：53

课程编码：13153020 课程名称：电子商务

E-Business

学分：2 周学时：2

开课系部：工商管理系

预修课程：计算机基础、计算机应用修读对象：专科生

课程简介：本课程主要介绍了电子商务的基本概念、特点和交易过程，电子商务网站建立的

基本技术和方法，网上银行、网上支付的途径和技术，电子商务的安全保密技术，电子商务案例分析及解决方案。

拟用教材：《电子商务》，黄敏学，高等教育出版社2002年版。参考教材：《电子商务导论》，张福德主编，科学出版社2001年版；《电子商务技术》，梁成

华、张义刚等编，电子工业出版社2000年版；《电子商务概论》，方美琪主编，清华大学出版社2001年版。

Course Code: 13153020 Course Title: E-Bisiness

Department: Department of Business Administration Credit: 2

Periods per week: 2

Preparatory Course: Fundamental of Computer, Computer Application Students: Undergraduates (3 years)

Main contents: This course mainly introduces the essential concepts, characteristic,

process of e-business, the technique and method of e-business website

establishing, online banking and payment on internet, security technology, e-business cases analyzing and their solutions.

Course Book: Huang MinXue (ed.), E-Bisiness, Higher Education Press, 2002

Reference Book: Zhang FuDe (ed.), Introduction to E-Business, China Renmin

University Press, 2001; Liang ChengHua, Zhang YiGang (ed.), E-Business Technology, Electronics Industry Press, 2000; Fang MeiQi (ed.), Introduction to E-Business, Tsinghua University Press, 2001

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