RANKING BASED ON SOCIAL ACTIVITY DATA

专利名称：RANKING BASED ON SOCIAL ACTIVITY

DATA

发明人：Paul Nathan Bennett,Emre Mehmet

Kiciman,Peter Richard Bailey,NikhilDandekar,Huizhong Duan

申请号：US13531488申请日：20120622

公开号：US201303404A1公开日：20131226

专利附图：

摘要：Various technologies described herein pertain to using social activity data to

personalize ranking of results returned by a computing operation for a user. For each ofthe results returned by the computing operation, a respective first affinity of the user toa corresponding result and a respective second affinity of the user to the correspondingresult can be calculated and used for ranking the results. The respective first affinity ofthe user to the corresponding result can be calculated based on correlations betweensocial activity data of the user and social activity data of a first group of historical usersthat clicked the corresponding result. Moreover, the respective second affinity of theuser to the corresponding result can be calculated based on correlations between thesocial activity data of the user and social activity data of a second group of historicalusers that skipped the corresponding results.

申请人：Paul Nathan Bennett,Emre Mehmet Kiciman,Peter Richard Bailey,NikhilDandekar,Huizhong Duan

地址：Kirkland WA US,Seattle WA US,Kirkland WA US,Kirkland WA US,West LafayetteIN US

国籍：US,US,US,US,US

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